HUEC 2045 : Exan One Review
Document Summary
Definition: all the industries and services connected with fashion (design, manufacturing, distribution, and retailing) Fashion marketing: (identifying consumers plan, price, distribution and promote products effectively) the marketing of apparel, accessories, and other fashion-related products to the ultimate consumer. Fashion merchandising: planning required to have the right fashion-oriented merchandise at the right time, in the right place, in the right quantities, and with the right sales promotions for a specified target customer. Designers and relaters dictate what the fashion will be and then force it upon helpless consumers. Fashion acts as an influence on women only. Fashion is a mysterious and unpredictable force; actually its direction can be determined and its changes predicted with remarkable accuracy by those who study an understand the fundaments of fashion. Style: the characteristic or distinctive appearance of a garment (combination of features that make it unique and different from other garments)
