MC 2000 : Mass Comm Exam 1
Document Summary
Mass media: technological vehicles by which complex organizations produce content that is disseminated to an audience. Three dimensions of mass media: content communication, technology technological vehicles, industry disney. Interpersonal communication: one on one communication with anyone, lots of direct feedback (verbal and nonverbal) from, not one-way communication; dialogue, does not have to be verbal, can be a smile, mediated interpersonal: communication is mediated. : an example of mediated interpersonal communication is text messaging your friend overseas. Problems with a linear communication model: it doesn"t distinguish between different types of media/channels, this can change the message and what is understood through the message, content vs. Medium: what is being said and the form in which it is said: there is no feedback, no interactivity, it assumes the sender is a concrete entity, rather than a swarm of individuals send it out to us. Biased: breaking up with someone on facebook vs.
