MC 2000 : MC 2000 Exam 1
Document Summary
Mass media- technological vehicles by which complex organizations produce content that is disseminated to an audience. Technological vehicles by which complex organizations produce content that is disseminated to an audience: as communication, as technology, as industry. Types of communication: interpersonal communication, intrapersonal communication, group communication, mass communication. Lots of direct feedback (verbal and nonverbal) from audience. Also lots of feedback especially if you have conversations with yourself (or you have multiple personalities) Closer to one-way communication but sender can still get lots of feedback from audience. Allows the least amount of feedback from the audience. Sender>message>mass media channel>receivers>effect: encoding involves sender, message, mass media channel, decoding involves receivers, effect. Problem 1: it doesn"t distinguish between different types of media/channels: content vs. Medium: ex: face-to-face breakup vs. text message breakup. Problem 2: it assumes the sender is a concrete entity, rather than a swarm of individuals: the sender may often be a company/organization.
