MC 2000 : Study Guide For Exam 3
Document Summary
The definition of pr: the management function that builds and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Internal public: the people that are internal to your organization. External public: the people that are outside of your organization. Ivy lee: former journalist: facing the problem, opening the doors to the media instead of hiding during the. Muckraking times: thought that if people would stonewall (not let media in the organization, makes people think that they have something to hide. Informational model of pr: help journalists write their story. Shows media info that is good and true so that they cannot write bad things. Uses emotions: tactics used by pr firms, press releases, brief essay or statement written by pr firm intended for news media, tells what is going on, media advisories, who, what, when, where, why of event.
