MC 2000 : Mass Media Test 2
Document Summary
Conglomerates and blurred media boundaries10/2/2012 4:38:00 pm: basics. Conglomeration-new twist on vertical and horizontal integration: many media outlets share a parent, conglomerations leads to consolidation of ownership, 6 companies own 90% of media across the world. Death of fin-syn rules 1970-1995: fin-syn prevented tv networks from producing content, murdoch and fox network fought to eliminate fin-syn, aftermath: movie studios create/buy networks. Convergence: distributing content over several media technologies, digital convergence: rather than competing against, other media and communication channels have converged with it. Cross-platform data: combines interpersonal communication with mass comm, media on-demand via push technologies; which leads to individualized media, digitalization makes duplication/manipulation of content more easy, blurred media boundaries. Consolidation-a threat to democracy: political influence, corporate censorship , homogenization. Defense: why is consolidation necessary: to remain competitive, media fragmentation audience erosion, 1990"s: 3 major networks=90, 2000"s:3 major networks= 51, cable/dvd/gaming=36% Evolution of the newspaper: european tradition, government controlled and approved.
