MC 2000 : Notes Test 1
Document Summary
Communication: the process of creating symbol systems that convey information and meaning. Zbo-model shannon and weaver: sender/encoder/source, message, channel ( mass media, receiver/decoder, feedback, shared experience (=outcome) Culture: the symbols of expression that individuals, groups and societies use to make sense of daily life and to articulate their values. This is when you try to connect by e. g. watching television or reading books. Historical drama anything with tori spelling. Information anxiety: the gap between what you know and what you should now. It is what you eventually will not know. Framing: persuasion technique e. g. flirty girl work it like a stripper . Cognitive dissonance: discomfort caused by holding conflicting cognitions (ideas, beliefs) simultaneously (wikipedia. com, 2012). Feiten/overtuigingen die tegenstrijdig zijn met datgene waar jij in gelooft. Low culture: aligned with questionable tastes of the masses who enjoy the commercial junk" circulated by the mass media. Culture as a skyscraper: high culture low culture.
