MC 2525 : Exam 4 Notes
Document Summary
Creative social media content tactics (social media strategy model- @ conversation step) #2 will it blend? (iphone smoothie, all interactive, tell him what to blend and he"ll do it) #4 subservient chicken (tell guy in a chicken suit through an online website to do a headstand- burger king, sales increased 9% each week from this site) #5 piano stairs commercial (whole different way of adv, has nothing to actually do with. #6 office max: elf yourself (not quite relevant, not specific to your brand, interchangeable with other brands_ #7 evian roller babies ( unexpected and relevant, but no interactivity) Twitter engagement- public square: retweets, @mentions, @replies, hat tips, favorites, hashtags, clicks, supposed to be about dialogue, use a period before the @reply. High on weekends, 8am-7pm busy hours, 8pm-7am non-busy: day popularity. Schedule your posts to good parts of the day, 8pm-7am busy hours, 8am-7pm non busy hours: night popularity.
