MC 2525 : MC2525FInal
Document Summary
What was the hashtag referred to in the washington post article that obama used back in april: #dontdoublemyrate. In the article what was the white house starting and realized they need to do about twitter: how is twitter like radio, live internet, live conversation. Video clip: personalized advertising, not a conversation. Conversation: merriam-webster: involves an oral exchange of sentiments, observations, opinions, or ideas . Makes us feel in control, being understood- continuing the conversation; motivated; engaged. Interactivity associated with? (why: acceptance and satisfaction, performance quality, motivation, fun, cognition and learning, openness, frankness and sociability. How do you encourage interactivity: what can you do, get involved, give a choice, How do you convince your publics to interact with your brand in social media: let customers contribute. If consumer is control advertisers need to let go. Active control= cognitive involvement: involvement is the degree of interest in the brand, let go of control, more involved they get in the process.
