MC 2525 : MC 2525 Exam 1 Study Guide
Document Summary
Persuader message audience (all existing in medium: coercion: does not include choice. Persuasion (definition, variables, contemporary characteristics): definition: the persuader uses verbal and visual symbols of culture, as well as audience analysis, to affect the attitudes of an audience member. Identification: effective persuaders form relationships either to change or reinforce views, common ground, associating, connecting, for this to occur the receiver must consciously choose to align himself or herself with the message and/or its sender. The audience is then forced to make a choice between the persuader and the other that. Mobile shift: most people will access information on a mobile device, moving from pcs to mobile, you can get info where and when you want it, apps kill the direct web, tablets kill print. Thick apps- heavier experiences on your phone you can use without accessing the internet connection. Web- based: digital is better, print costs more than digital. Cloud computing: you can access everything from anywhere (icloud)
