MGT 3111 : MGT 3111 MIDTERM
Document Summary
150 points, 50 mc questions (3points each); optional essay at the end (50points) mc-2points. 25% case studies, 20-25% happened in class, 50% textbook (ch. Different investors ,000 then raised and spend an additional ,000 to fund early stages of operations: read the textbook- basic concept textbook ch. Industry- a group of firms producing a similar product or service. How you should get some feedback to improve that idea #16. Techniques for generating ideas: brainstorming, focus groups, library and internet research, other techniques, customer advisory boards, day-in-the-life research. Military: #39 their market for sales, some of the benefits of writing a business plan. Internal reason- forces the founding team to systematically think through every aspect of its new venture: external reason- communicates the merits of a new venture to outsiders, such as investors and bankers. Business plan- a written document describing all the aspects of a business venture, which is usually necessary to raise money and attract high quality business partners.
