MGT 3111 : MGT 2000 Test 2 Material
Document Summary
Engineers, marketers, customers: top down or down top can contribute to new ideas and innovations for google. Knowledge push: possibilities which emerge as a result of scientific search. Need pull: knowledge creation provides a push, creating an opportunity field" which sets up possibilities for innovation, but you also need a pull, see chart: technology push vs. market pull. Cohen and levinthal (1990: capacity to absorb knowledge and innovation from external networks and to utilize that knowledge and innovation within the levels of the organization, see where do innovations come from graph. Making processes better: need pull is not for external markets but also inside the business; it is also about improving business processes within the organization. Whose needs: disruptive innovations are often associated with entrepreneurs working at the fringes if a mainstream market and finding groups whose needs are not yet met.
