MGT 3200 Study Guide - Midterm Guide: Undera, High Tech, Uptodate
Document Summary
Huristic can be fallible because recall of an event is affected by more than just the. Events that are vivid, emotional, specific, recent, or easily imagined are more. The heuristic reflects the tendency of managaers to assess the likelihood of an. This heuristic involves the use of stereotypes in making judgments. Problem with the availability heuristic frequency of the event easily recalled and as such, are seen as more frequent than what they actually are occurrence by matching it with a preexisting category. General we can break decisions into 2 major categories: programmed and non programmed decisions. P -- specific procedures developed 4 repetitive & routine problems; 1st-line; rule or standard operating procedure used in making the decision; different; complex. N -- specific to mgt problems that are novel (new) & unique [different & hard to understand]; top managers; if you have to think about it. Managers know all available alternatives & the outcomes associated w/ each;
