MGT 3200 : EXAM 2 Study Guide MGMT 3200
Document Summary
Chapter 6: strategy- an action managers take to attain a goal of an organization it occurs at many different levels in organizations. This results in higher profitability & profit growth. 4 aspects of the bcg matrix and their meaning (portfolio strategies)= : relationship between diversification and risk- the most risk is when there is unrelated diversification. The least is when there is related diversification. A single business is right in between high and low risk but leans toward a higher risk. 2 general positioning strategies (i. e. competitive themes used at the industry level: cost leadership strategy- focusing managerial energy and attention on doing everything possible to lower the costs of the organization. 2 types of direct competitive tactics: attack: a competitive move designed to reduce a rival"s market share or. 3 overall steps in the strategic planning process: 1. ) Chapter 9: reasons for organizing, establish lines of authority.
