MGT 4113 : Exam02StudyGuide
Document Summary
Types of investors most interested in various parts of a business plan: family and friend investors, amounts and schedules for returns. Growth rate: market, business team, amounts and schedules for returns. Fit between the firms: competitive advantage, benefits, r&d. Intellectual property protection: bankers, cash flow and cash cycle, asset/collateral base. Long-term prospects: government agencies and institutions, compliance with regulations and laws, monitoring compliance, potential customers: Service/product quality: benefits, competitive advantage, responsiveness to customers, key employees: Stability of firm: growth (as applies to increased opportunities within the firm) Is a one page document on business stationery (also called letterhead) that introduces the business plan and owner indicates why the recipient is being asked to read the plan. Is a notice of copyright of the plan or trademark for your brand name or logo, if you choose to pursue those forms of intellectual property protection: table of contents:
