MKT 3401 Study Guide - Midterm Guide: Boston Consulting Group, Marketing, Strategic Planning
Document Summary
[look in book for more in depth things] June 8, 2015: specific groups of people, primary profit goal, customer satisfaction, tools to achieve, m(cid:272)clu(cid:396)e(cid:859)s pi(cid:272)kles/ ta(cid:396)t up tv ho(cid:449) o(cid:374) youtu(cid:271)e, coordinated use of marketing activities. Dis(cid:374)e(cid:455) walt dis(cid:374)e(cid:455) co(cid:373)pa(cid:374)(cid:455), (cid:449)hi(cid:272)h i(cid:374)(cid:272)luded the selli(cid:374)g of. : a marketing strategy that tries to increase market share among existing customers: market development, attract new customers to existing products. : a marketing strategy that entails attracting new customers to existing products: product development, create new products for present markets, book def. : a marketing strategy that entails the creation of new products for present markets: diversification, introduce new products into new markets, book def. Tide(cid:859)s lau(cid:374)d(cid:396)(cid:455) dete(cid:396)ge(cid:374)t pods: adjacent innovation, these decisions are designed to take company strengths into new markets, ex. 18: 4 categories, stars: in the portfolio matrix, a business unit that is a fast-growing market leader, ex. the apple ipad.
