MKT 3401 : MKT Test 1 Topics
Document Summary
What is it that sells yourself? (test question three!!) out: personal brand: nothing about social media, how do people see you, likeability: emotional impact you have on somebody (test question. 4!!!: 38%: most impact that you have is vocal delivery, tone of voice has emotional toll on someone, boring, sound like you care. Thin slice we can look at you for 10 seconds and be 70% accurate of your. 1/24 of a second and a brand is created (test question!!!!) presentation as if they were with you for an hour. Pb = p1 + p2 + v x t: p1 = performance, p2 = personality, v = visibility, t = trust, trust must be managed. 7% of emotional impact comes from verbal arrangement of message **not content** Wsj/fortune 500 survey: interpersonal communication skills, teamwork, honesty, competency. If you have strong credibility, people will listen.
