MKT 3401 : Test One Notes
Document Summary
What is required to be successful in business according to john camp: market yourself, sell yourself, know people (networking, maintain contacts. What are the 5 traits of success: be creative, be aggressive, be enthusiastic, be smart, be honest. Want people to look at you and like you enough to pay attention to you. Percentage of emotional impact you have with other people is judged according to your voice and vocal delivery. Tone of your voice: most impportant aspect of vocal delivery, customer satisfaction, sound like you mean it, don"t be: (a)- boring- repeat same thing (b)- bitter- break you take that you shouldn"t have taken, grunts, etc. Percentage of emotional impact you have (someone to look at you, pay attention to you, and like you) is visual (expression) Percentage judged according to the verbal arrangement of your message. What is the "thin slice" in as short as 10 seconds, people can evaluate who you are.
