MKT 3401 : Test One Notes
Document Summary
John camp- skills for being successful: got to learn how to market yourself, sell yourself, personal brand how people see you/ what they think of you. Likeability makes your personal brand strong and effective ( al mehravian) (the emotional impact you have on someone ) ***38% of the most impact you have is judged according to your vocal delivery. **** 55% of the most impact you have is judged according to your visual delivery. ****7% verbal arangement: you have to know people ( networking, maintain contact (relationships) Traits for being successful: creativity, be aggressive, enthusiastic, smart, honest. What are the factors a company looks for when hiring students: Interpersonal communication skills (speaking/writing: team work, honesty, core competency (something you"re good at) Credibility: trust/ honesty, expertise, position / status, charisma. Reasons why customers switch: core service failure, service encounter failure, price. Inconvenience location: attraction from the competition.
