MKT 3401 : MKT 3401 Midterm Notes
Document Summary
Test question #1: be able to market yourself, be able to sell yourself, know people, maintain contacts. Personal brand how people see you, what people think of when they see you; what is associated with you. Build relationships with consumers, customers, vendors, etc. Happens in every aspect of business, marketing, problem solving. Be able to handle anything good or bad. Being able to see things through the end; finding different ways to complete a goal. Lack of honesty will kill your personal brand/competency. Be able to handle pressure, learn, and execute. Cannot wear down the morale of a company. Be serious, but always have a fire burning: creativity, aggressive, enthusiastic, smart, honesty, traits of a successful person: test question #2, what are the top factors that employers look for, interpersonal and communication skills, teamwork, honesty, likeability. Employers want an individual who will represent themselves and the company well. Makes your personal brand strong and successful.
