MKT 3401 : MKT Final Outline 1
Document Summary
Brass button philosophy: each railing has 7000 brass buttons, each one representing a soldier who died in the battle of chalmette. Made a new solution on the spot, knew how to handle a question and think on his feet. 2nd wine on the wine list is sold the most. 2 environment: serve 3 purposes, drive traffic, advertise product. Trojan fish strategy: a successful technique for certain products is to be able to introduce the product at a significantly low price. You buy the product, like it, then spend more than or equal to on its accessories i. e. a goldfish. Skills: razor blades gillette strategy, analytical talk about numbers, communication, confidence. Harvard business review did a study of 3 types of presenters: show runner, look the part, suspicious of them, neophyte, everyday person; good not great, not flawless, get nervous, artist, eccentric, extreme, bizarre, nontraditional. Credibility: trust/honesty must learn how to apologize, knowledgeable/expert, position/status, personal brand.
