MKT 3401 : MKT Final Exam
Document Summary
It"s a good point, never thought about that before, there is a guy in italy that works for us in a brass apartment and have him make a model. Gallery: competition is severe, how do you separate yourself from one another, wants to spend money on tv advertising, everything is expensive, and they go with getting the midnight shift, the question is do people watch tv from. Commercial ever: successful commercial mean joe, unsuccessful commercial got did this sell more milk no. Milk as campaign it became too much; mustache; two words and all of a sudden everywhere; but: when they started to use women instead of athletes and men sell went up and finally connected with the target market. Integrity meaning i trust this person and they are honorable: huge, 2 levels of public relations: media relations and community.
