MKT 3401 : MKT Exam 1
Document Summary
What is required to be successful in business: 1. Market yourself: have something that somebody wants and find that someone who wants that something that you have, how do you differentiate yourself, 2. Sell yourself: create a personal brand that is going to be very likable, and distinguished, 3. Know people: keep contacts/ relationships, let people see you, like you, and want to maintain contact with you, 4. Aggressive in a way that does not affect relationships, know there is a different angle, resilient, hear no and not over react: 3. In 2004 wsj constructed survey, interviewing students graduating from ivy league schools. They asked fortune 500"s what the top things they look for in mba applicants. 4 top qualities: interpersonal and communication skills, teamwork. Your vocal tone can absolutely change people"s perception of you. 38% of emotional impact you have is based on vocal. 55% of emotional impact you have is based on visual.
