MKT 3401 : Marketing Notes Test 1
Document Summary
Marketing notes test 1 (remember that the test is an essay test. Question #1: success (john camp: market yourself, sell yourself, know people (networking, maintain contact. Question #2: traits that a company looks for: creative, aggressive, enthusiasm, smart, honesty. Interpersonal communication skills: teamwork, honesty, core competency (what are you god at?) 38% of the emotional impact you have with other people is judged according to your voice. 55% of emotional impact is visual. (for the people that don"t just sit there and listen to you, make sure you look visual attractive when trying to sell yourself. ) 7% of the emotional impact is the verbal arrangement of the message: tone (probably the most important focus, the killer b"s. Question #5: credibility the believability you have when talking to other people: trust/honesty/sincerity, knowledge/expert. Question #6/8: marketing & management philosophies: production orientation, sales orientation, market orientation , societal orientation * ( *sustainability) Reduce sell time: mystery shopper, failure and recovery.
