MKT 3401 Study Guide - Quiz Guide: Dont, Diageo, Prospect Theory
Document Summary
Marketing notes test 1 (remember that the test is an essay test. Question #1: success (john camp: market yourself, sell yourself, know people (networking, maintain contact. Question #2: traits that a company looks for: creative, aggressive, enthusiasm, smart, honesty. Interpersonal communication skills: teamwork, honesty, core competency (what are you god at?) Question #5: credibility the believability you have when talking to other people: trust/honesty/sincerity, k nowledge/expert. Question #6/8: marketing & management philosophies: production orientation, sales orientation, market orientation , societal orientation * ( *sustainability) Question #9: market orientation: have to be able to create customer value, customer satisfaction change their behavior due to one person causing bad customer satisfaction. ) Have to keep the customer satisfied prospect theory (63% of customers are more likely to: benefits of customer satisfaction: i. ii. iii. iv. Reduce sell time: mystery shopper, failure and recovery. Remorseful (don"t say anything to you, but then leave and complain to others. : develop and maintain relationship.
