PSYC 2000 Study Guide - Midterm Guide: Elizabeth Loftus, Sleep Disorder, Echoic Memory

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18 Jun 2014
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The brain and consciousness: dual processing, consciousness is the only tip of the information processing iceberg. , the unconscious mind processes information simultaneously on multiple tracks, while the conscious mind processes information sequentially. Once something is registered as important, they can focus and store in stm: selective inattention: the ability to not focus on an unpleasant input, inattentional blindness: refers to the inability to see an object or a person in our midst. (gorilla appearing in video with basketball tossing. , change blindness: occurs when a change or changes in a scene go unnoticed by the observer. (in one study, 2/3 of individuals giving directions failed to notice a change. , choice blindness: refers to the ways in which people are blind to their own choices and preferences. (people chose a more attractive person in video but explained why when shown the person they rejected. )

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