PSYC 3020 Study Guide - Midterm Guide: Goal Setting, Cluster Sampling, Sample Size Determination
Document Summary
Surveys: research tools that collect information to describe and compare people"s attitudes, knowledge, and behaviors. Survey research firms: companies that specialize in the construction and administration of surveys and analysis of survey data. Tenacity: based on superstition or habit; leads us to continue believing something we have always believed. Scientific method: by testing ideas and beliefs according to a specific testing procedure that can be observed objectively; not affected by personal beliefs, perceptions, biases, values, attitudes, and emotions. Experimental research techniques: provide evidence for cause and effect. Descriptive research techniques: help describe a situation or phenomenon. Design a study to explore the problem and test the hypothesis. Communicate the research findings communicate the findings of the study. The scientific method of survey design: characteristics of good surveys specific and measurable objectives straightforward questions pretested to ensure clarity administered to adequate population/sample appropriate analysis to obtain objectives accurate reporting of results reliable and valid.
