MI 101- Final Exam Guide - Comprehensive Notes for the exam ( 30 pages long!)
Document Summary
From the beginning, those who had products & services to offer used advertising . Industrial revolution manufacturers needed to sell the products they were mass- producing; powered rotary printing press. 1840s: ad agency formed to broker space in newspapers. Civil war accelerated the pace of industrialization - theme: impact of war on technological development. New technologies: telephone, electric lights & motors. Transportation infrastructure: 70,000 miles of new railroad track. Explosion in the type & availability of products . Manufacturers needed to differentiate their products brands. Civil war to wwi - advertising became more complex, creative, expensive & larger in scale. 1st radio ad: at&t 1922 ( for 10 minutes) Seen as way to keep radio free . Ad agencies took over & produced the programs. Very few consumer products - traditional advertising limited. Advertising to promote government programs ( buy bonds ) Example of economic impact of government policy: Expansion of advertising departments & ad agencies.
