[MKT 300] - Final Exam Guide - Everything you need to know! (27 pages long)
Document Summary
Goal: is to creatively use in real life: active learning: higher ability to retain & use. Dialog: vigorous participation in class & groups: doing/experiencing: apply to living case. Versus passive learning: lower ability to retain & use o. Marketing business philosophy (1: understand , develop , provide , more , than , in order to . Marketing framework: marketing concept and information, understanding consumers and business, targeting and positioning, marketing mix decisions. Efficiency + effectiveness + agility = marketing performance: agility: quickly respond to changing customer desires, efficiency: operating with minimal waste of time and money, effectiveness: activities produce results that matters to consumers. Customer value: what consumers perceive they gain from owning or using a product over and above the cost of acquiring it. Satisfaction: the consumer"s overall rating of his or her experience with a company and its products. Loyalty: a measure of how often, when selecting from a product class, a customer purchases a particular brand.
