COMMUN 2100 Study Guide - Final Guide: Hypodermic Needle Model, Cultivation Theory, Media Literacy
3 May 2016
School
Department
Course
Professor
Document Summary
Bobo experiment: relatively long periods of time exhibited less aggression than those who played for relatively short periods of time. Media effect: are changes in knowledge, attitudes, or behaviors resulting from media exposure. Magic bullet/ hypodermic needle model: bullet model, or hypodermic model, posits powerful, direct effects capable of swaying minds with the impact of a speeding bullet or a hypodermic injection images that led to theoretical models of the same names. Later, radio speeches by nazi leader adolf hitler seemed to play a vital role in sparking the. American film propagandists began the systematic study of the most convincing propaganda techniques. Limited effects holds that the effects of the mass media on individuals are slight. Audiences exercise selective exposure: they avoid messages that are at odds with their existing beliefs. Multistep flow: model assumes that media effects are indirect and are mediated by opinion leaders.
