COMMUN 2100 Study Guide - Midterm Guide: Oligopoly, Technological Determinism, Critical Thinking
3 May 2016
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Document Summary
The ability to access, analyxe, evaluate and create media as well as understand the effects of media. Understanding and using media in an assertive, non critical way. An informed and critical understanding of the nature of the media, their techniques, and the impact of these techniques. The process of creating meaning between the mass media and their audiences: what is schramm"s model of mass communication. Single firm dominates production and distribution in a particular industry. Oligopoly large number of media outlets owned by a small #of companies. How a ruling class maintains its power. Communication+acceptance of dominate values that benefit status quo. Taste publics: what is consumption-on-demand, what are the 6 characteristics of new media discussed in class, digital, mobile, ubiquitous. Interactive and personal: networked, which demographic is the fastest growing segment of internet users to adopt. How can i prevent bad shit from happening.
