BAMG 30700 Study Guide - Midterm Guide: Mobile Phone
18 May 2018
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Process Analytics Study Guide
• The Motorola Blackberry:
o Also invented the cell phone
▪ by 1994, mobile phone business was dominated by Motorola
▪ Doiated oile phoe arket with flip phoe ad la phoe →
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o Although Motorola has no competitors for many years, Nokia eventually showed
up and stole a ton of market share
▪ Because Motorola CEO believed in letting the division heads run
businesses their way even if there was opposition, there was toxicity that
prevented innovations from being developed
o Think about the example of the presentation given by the head of product
development in the cellular phone business
▪ seemed absolutely absurd the idea (in terms of acceptance and
investment) that he wanted Motorola to implement
o Company began asking questions like:
▪ 1. Motorola mobile phones were the envy of the industry. Why go off the
reservation with this device (and a digital one at that)?
▪ 2. Why did they think email was so important?
▪ 3. Calendaring? People use their calendar books here.
▪ 4. People would have to type on a really small keyboard. Is that really
going to happen?
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Document Summary
Process analytics study guide: the motorola blackberry, also invented the cell phone, by 1994, mobile phone business was dominated by motorola, do(cid:373)i(cid:374)ated (cid:373)o(cid:271)ile pho(cid:374)e (cid:373)arket with (cid:862)flip pho(cid:374)e(cid:863) a(cid:374)d (cid:862)(cid:272)la(cid:373) pho(cid:374)e(cid:863) . Motorola mobile phones were the envy of the industry. Why go off the reservation with this device (and a digital one at that): 2. Why did they think email was so important: 3. People use their calendar books here: 4. People would have to type on a really small keyboard. Is that really going to happen: 5. who would want to use a phone that was almost as wide as it was long, but most questions centered around the supply chain as well, 1. These buttons feel like a different kind of plastic that we have no source for. Do we have to create a new supply chain: 2.
