BAMG 30700 Study Guide - Final Guide: Consumer Behaviour
18 May 2018
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Process Analytics Final Study Guide
• Cold Killer Application:
o Summary Notes:
▪ High-tech consultancies estimate that more than half of all IT projects go
wrong
• has led many firms to rethink how they spend their IT projects
▪ Firms try to calculate a return on investment (ROI) before starting
projects
▪ Software vendors can no longer depend on quick multi-million dollar
deals, but must work harder to get smaller contracts
▪ Customers want bite-sized projects with quick returns and increasingly
pay up only if they are successful
▪ Danger = new buying pattern means that companies may miss out on
important long-ter arhitetural ivestets
▪ IT industry customers = demanding more bang for fewer bucks
▪ CFO of IT main job = bridging the worlds of IT and business units
• Business need to know what is technically possible while IT needs
to know what is financially feasible
▪ Technology buyers = on a steep learning curve
▪ Why should IT projects have wanted to hide?
• Because IT projects are usually highly complex affairs that change
constantly and tend to get out of control
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