BAMG 30700 Study Guide - Final Guide: Russian Mafia
18 May 2018
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Process Analytics Final Study Guide
• How Zara is Defying a Broad Retail Slump:
o Zaa = siila to McDoald’s i that it is eactl the sae o atte whee ou
go
o Summary Notes:
▪ Zara = continues to defy gravity amongst other players
• has a rapid fire design and production system that has allowed it
to outpace rivals
• This has enabled the company to start a powerful platform to
succeed online
▪ Zara experienced extreme revenue growth
• this is the direct opposite of what most of its competitors have
been experiencing as more people are going to online shopping
instead of brick-and-mortar stores
▪ Key to success =
• ability of stores to respond quickly to feedback from store
managers around the world
• whipping up fresh new ideas that go into production within days
• Spanish based logistic centers can constantly refresh the stores
with small batches of new designs
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