MGT 30220 Final: Strategic Management Study Guide Part 21
Strategic Management Study Guide
• Harik & Fredrikso’s Strategy Diaod:
o Elements of Strategy:
▪ 1. Arenas:
• where will we be active?
• Most fundamental choices that strategists can make
o what area of business will we be in
• Needs to highlight not only where the business will be active, but
also how much emphasis will be placed on each
• Identify most important market segments
▪ 2. Vehicles:
• how will we get there?
• Means for attaining the needed presence in a particular product
category, market segment, geographic area, or value-creation
stage
• If we have decided to expand our product range, are we going to
accomplish that by relying on organic, internal product
development, or are there other vehicles, such as joint ventures
or acquisitions, that offer better means for achieving our
broadened scope
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