BUSN 1101 Study Guide - Sports Equipment, E-Commerce, Page1

• School: Northeastern University
• Department: Business Administration
• Course: BUSN 1101
• Professor: Sandy Blank

Document Summary

Fastfit sporting goods is a successful new england regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. Most of their products are purchased from two suppliers, winter gear distributers outside of providence, rhode island, and boston fitness supplies in marlboro, massachusetts. Fastfit has expanded successfully in the new england area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the high touch customer experience. A diagram of their complete non-web based operations follows. Figure 1: a schematic diagram of fastfit sporting goods operations.