MKT 453 Study Guide - Final Guide: Advertising Self-Regulatory Council, Better Business Bureau, Integrated Marketing Communications
Document Summary
Patents and trademarks are registered with them and protected by them. Protects consumers against fraudulent and deceptive advertising and sales practices. Primary purpose is to promote and enforce standards of truth, accuracy, taste, morality, and social responsibility in advertising. Has two divisions: national advertising division (nad, national advertising review board (narb) Companies that sponsor advertising for themselves and their products. Independent organizations of creative people and businesspeople that specialize in developing and preparing advertising plans, advertisements, and other promotional tools for advertisers. Also arrange for or contract for purchases of space and time in various media. People and organizations that assist both advertisers and agencies in the preparation of advertising materials. Referring to communications vehicles paid to present an advertisement to their target audience. Used to refer to radio and television networks, stations that have news reporters, and publications that carry news and advertising. Advertising by businesses within a city or county directed toward customers within the same geographical area.
