MKTG 330 Chapter Notes - Chapter 20: Advertising Self-Regulatory Council, American Advertising Federation, Better Business Bureau
Document Summary
Commission charged both skechers and reebok with deceptive advertising based on the claims they were making for their shoes. Regulatory concerns can play a major role in the advertising decision-making process. Advertisers operate in a complex environment of local, state, and federal rules and regulations. The bbb was established in 1916 to handle consumer complaints about local business practices and particularly advertising. Business bureaus, plays a major role at the national level, as the third-party administrator of the advertising industry self- regulatory system: the system includes three investigative units, the national advertising division of the councils. Bureaus (nad): the children"s advertising review unit (caru), and, the electronic retailing self-regulation program (ersp) and an appellate unit, the national advertising. Review board (narb): the advertising self-regulatory council and the nad/ narb, in 1971 four associations the american advertising federation (aaf), the american association of advertising agencies (aaaa), the association of national advertisers (ana), and the.
