BUSML 3250 Study Guide - Final Guide: Baby Boomers, Fallacy, History Of Marketing
4 Oct 2018
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30% who spend 100-500 a visit- 80% of revenue, almost 100% profit. Identifying, understanding, and satisfying buyers demands through exchanes. Big difference- 3 times more likely to switch brands if just satisfied. Repeat customers: buy more, buy before item goes on sale, does not need help. Could make money: extra ads, special deals, do not buy much. Demarketing discourages customers you don"t want to do business with. Components common to almost all definitions of marketing. Advertising and selling: get people to pay attention, get message across to those who do, marketing department only does advertising sometimes. If there is voluntary exchange, marketing is taking place. Not limited to monetary exchanges and to for-profit organization. Anytime you have a willing seller and buyer and an exchange is taking place you have marketing. Our definition occurs whether or not marketing is Whether or not there is separate marketing dept.
