COMM 320 Study Guide - Final Guide: Consumer Financial Protection Bureau, Better Business Bureau, Alcoholic Drink
Document Summary
Children"s tv act (1990): limits commercial airtime for kids" programs to 10. 5 minutes on weekends and 12 minutes on weekdays. Children"s online privacy protection act (coppa): regulates sites for kids under. Wheeler- lea amendment (1938): allowed ftc to regulate any misleading info. Before a company runs an ad, it must have documented evidence that supports the claim it wants to make in that ad. National advertising review board (narb) is a self-regulation organization for. National advertising division (nad) & receives complaints from competitors & decides if it"s misleading or not. Advertising substantiation program: ftc program to ensure advertisers make supporting evidence for their claims available to consumers. Consent order: advertiser accused of running deceptive/unfair advertising agrees to stop running the ad without admitting guilt. Cease-and-desist order: requires that the advertising in question be stopped within 30 days so a hearing can be held to determine if it"s deceptive. Affirmative disclosure: if important facts/info aren"t included in prior ads, the.
