MGMT 301 Study Guide - Final Guide: Zappos, Kpmg, Iceberg
Document Summary
Managers must: develop culture, encourage innovation, manage change. Zappo"s video: culture is #1 driver in their success. Internal: system of shared beliefs/values guiding behavior. External: set of signals of what is considered appropriate versus inappropriate. The way we do things thinking and acting. Can be defined by geography, ethnicity, politics, religion, style, etc. Cultural fit: has a very high impact on people leaving their job (not skill) Observed recruits, networking, classes, football, thon. Kpmg mergers and acquisitions: analysis of 700+ deals; found that most failed because of misunderstanding culture and neglecting to add value . Observed and core culture: iceberg image: visible: dress, office, symbols, slogan (above waterline, invisible: expressed values (below, assumptions: deep beliefs (below) Core culture: values or beliefs about the right way to behave. Stories: easily remembered, instills deeper cultural understanding, tell stories about successful leadership, customer, or employee. Symbols: common understanding of culture, easy to recognize (like a logo).
