PSY 0105 Study Guide - Midterm Guide: Influence Of Mass Media, Social Loafing, Generation Gap
Document Summary
The process by which a message induces change in beliefs, attitudes or behaviors. Central route of persuasion: occurs when interested people focus on the arguments and respond with favorable thoughts. Peripheral route of persuasion: occurs when people are influenced by incidental cues, such as a speaker"s attractiveness. A credible communicator is perceived as both expert and trustworthy. A delayed impact of a message that occurs when an initially discounted message becomes effective, such as we remember the message but forget the reason for discounting it. Having qualities that appeal to an audience. An appealing communicator (often someone similar to the audience) is most persuasive on the matters of subjective preference. The tendency for people who have first agreed to something small and then comply later with a larger request. People who agree to an initial request will often still comply with the requestor ups the ante.
