04:192:365 Study Guide - Quiz Guide: Psychographic, Brand Management, Stephen Langton

• School: Rutgers University
• Department: Communication
• Course: 04:192:365
• Professor: Grasso

Document Summary

Definitions of pr: look at all the definitions. Important pr skills/habits: the ten most important pr skills/habits. Writing (expressing complex concepts in clear terms and ideas) Pr principles (official and unofficial: review the principles, unofficial. Never let a reporter buy you lunch: official. Pr must employ research and the social sciences. Most important pr measurement is ethical behavior. What is necessary for them to be able to persuade us. First probably your parents, we allowed them to influence us because we developed respect, honor, and. Principles of pr quiz 1 review trust: personal persuaders (organizations and significant others who exercise leverage over others, impersonal persuaders (letters from the dean, less potent and influential, 3 basic ways to persuade people, media theories. Power (an official of some type, they have influence over you because they have power) Patronage (cid:894)do this a(cid:374)d i"ll gi(cid:448)e you so(cid:373)ethi(cid:374)g i(cid:374) retur(cid:374), (cid:271)ri(cid:271)ery(cid:895) Complexity of message influences choice (print handles complexity best)