04:192:410 Study Guide - Midterm Guide: Scientific Method, Alexis De Tocqueville, Harold Lasswell
30 Oct 2014
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Lectures: ethics and journalism, mags, advertising, space of consumption, indymedia, media effects. Movies: the merchants of cool, the persuaders book chapters. 1 culture and the evo of mass communication. And sakai articles study tips know the lectures really well according to steve miller. Read the book chapeters: according to the book, focus on end of chapter summaries , pay special attention to bolded keywords ethics and journalism. People that make ethical decisions that benefit themselves: relativism everything done on a case by case basis. Profit model: cover price, subscriptions, advertisers, fulfillment houses give mags away for less than their coverprice so that the magazines can tell advertisers that their magazines have a higher circulation rate and charge more for advertishing. Pass-along readership is the principle that just because one person buys a magazine doesn"t mean the they are the only one reading it. New changes in internet you can read magazines on the internet advertising.
