33:382:202 Final: [33:382:202] - Final Exam Guide - Comprehensive Notes fot the exam (25 pages long!)
29 Nov 2016
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Marketing for entre & sb - exam #1 study guide. 3m launched their new product, post-it highlighters, by researching how students study for exams. Once they discovered student study needs, they were able to satisfy student study needs with the product. Each of us in involved in many buying decisions every day, and we might also be involved in selling decisions. Various factors in uence marketing in uences, such as the organization and departments that are doing the marketing, society, and outside environmental forces. Two or more parties with that want or need their desires to be satis ed. A way for these parties to communicate with each other. Example: celebrities and trends are marketing tools used to promote products to the public. If a famous celebrity does it, their fans will have a desire to be like them and buy the same products, do the same things, etc. The challenge is in developing a new product.
