01:920:314 Study Guide - Midterm Guide: Network Theory, Group Cohesiveness, Behaviorism
Document Summary
Social exchange: all forms of social behavior where indiv exchange resources with others in order to attain desired ends. Very micro, all social behavior result from individually motivated behavior. Influenced by behavioral psych and classical utilitarian economics. Behavioral psych: skinner, operant conditioning (process where consequences modify behavior); study overt behavior, not mind. Stimulus/success proposition: if person often rewarded for action in previous experience, when in similar situation, more likely repeat action. Value proposition: more valuable a reward is to a person, more often perform behavior. Deprivation-satiation proposition: more often in recent past indiv. Rewarded, less valuable reward becomes, less likely repeat action unless reward change. Frustration-aggression proposition: if receive unexpected punishment, person get frustrated/angry/aggressive. >power in exchange: one person w/i interaction get more out of exchange than other. Depend on ability to provide rewards that are valuable b/c they are scarce (scarcity value- relation btw supply and demand)
