ENS 434 Midterm: ENS434 EXAM I REVIEW

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Describe nps and the three categories of scores within the nps measurement. Measures intangible customer loyalty and word-of-mouth opportunities. Calculate nps score using both methods discussed in class. No real loyalty/commitment vulnerable to competitive offerings. Method 1: nps = ap - d. % people who are ap - % people who are d. Method 2: sum of all points / number of surveys (ap = 147) + (pp = 23) + (d = 5) = 175 / 20 surveys. Define key actions discussed that practitioners should attempt to avoid doing when working with clients/patients. Being understood instead, try to be understanding of the client/patient. Being coercive (i. e. forceful, intimidating) - psychological reactance". Identify the number of homes who have a park within mile of their location. Discuss changes in modality of transportation to school between 1969 and 2009. Usual mode of transportation to school for k-8 students has drastically changed between.

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