JOUR 201 Study Guide - Comprehensive Final Guide: Organizational Communication, Corporate Social Responsibility, Social Learning Theory
29 Nov 2016
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Art and social science of analyzing trends to serve both the organizations and the publics interests. Strategic communication process that builds mutually beneficial relationships between the organization and the public. Should be based on research and social responsibilities. Can include promotion, publicity, fundraising, event planning, social (cid:373)edia (cid:373)arketi(cid:374)g etc. Stakeholders: individuals who have interest (stake) in something a company does. Publics: groups of stakeholders with a common goal: employees, media, community, consumers, financial markets, government agencies. Write, edit, translate, (written and audiovisual materials) Listening to tell understanding/acceptance of organizational skills. Increasing # of media, opportunities for communication. Changing organization structures, including mergers and acquisitions. Theory: system of ideas or series of statements made to explain or predict something. Systems theory: organization; stakeholders; environment; emphasizes interdependence. Open systems: seek information from public; publics direct. Situation theory of publics (grunig): problem recognition constraint recognition and involvement influence information seeking and processing about various issues.
