MKTG 350 Study Guide - Midterm Guide: Omnichannel, Electronic Data Interchange, Radio-Frequency Identification
17 Nov 2016
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Direct channel one intermediary: manufacturer to retailer to customer. Direct channel two intermediaries: manufacturer to wholesaler to retailer to customer. Just in time: reduced lead time, increase product availability with lower inventory investment. Quick response: deliver less merchandise on a more frequent basis. Edi: electronic data interchange; computer-to-computer exchange of business documents from a retailer to a vendor and back. In addition to sales data, purchase orders, invoices, and data about returned merchandise can be transmitted back and forth. Rfid: radio frequency identification tags: tiny computer chips that automatically transmit to a special scanner all the i(cid:374)for(cid:373)atio(cid:374) a(cid:271)out a (cid:272)o(cid:374)tai(cid:374)er"s (cid:272)o(cid:374)te(cid:374)ts or i(cid:374)di(cid:448)idual produ(cid:272)ts. 4 vertical marketing systems independent, administered, contractual and corporate. Independent: several independent members a manufacturer, a wholesaler, and a retailer attempt to satisfy their own objectives and maximize their profits, often at the expense of the other members.
