POL 102 Study Guide - Midterm Guide: The Literary Digest, Communication Source, Propaganda Model
14 Dec 2016
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Public opinion: the expression of your attitude in response to a question that a survey researcher says. Attitude: the underlying feelings or beliefs about an attitude object (an attitude object can be a policy, political figure or issue) Sometimes your attitude and opinions can line up well, sometimes they do not. A lot of people do not have an attitude about something so they would say either they do not know or they would make up an answer (jimmy kimmel segment) They can change in response to information (i. e. you can think that a policy is really good but you learn new info about it) Macro-level aspect: collective attitude and opinions (i. e. total amount of yes or no) It can change without anybody changing their mind anymore but it can change because of generational replacement (when old people die off and young people gets older, young"s opinions matter more and old"s opinions doesn"t exist anymore)
