ADV 206 Study Guide - Midterm Guide: State University Of New York Upstate Medical University, William Bernbach, A.D. Vision
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Isaiah mustafata: the old spice commercial was targeting, women, who hold 75% of a household"s discretionary income. In the end, sales of old spice body wash: a. More than doubled: marketing is a subset of advertising along with, the economy/society, according to the book: a. Information: persuasion, advertising is a global billion industry. Us (according to the book): billion, name the key components of advertising, strategy, message, media, evaluation, the apple 1984 commercial is an example of, brand advertising. 1: billy fuccillo advertising is an example of, local advertising, when upstate university hospital advertises it"s an example of: a. However, we forget that advertising is persuasion, and persuasion is not a science, but an art. 3: the marketing mix is, a blend of: a. i. Designing, pricing, distributing and communicating: when you found out syracuse university cost ,000 per year, but the. Integrated marketing communication: the idea behind imc is, everything communicates, the book defines a brand as: a.
